Why KXLG

A national platform can’t drive down Main Street. We do.

We’re not a franchise running a national script. We live and work in the Watertown area, and we build marketing around how customers here actually search, shop, and buy.

Aerial view of downtown Watertown, SD at sunset
South Dakota with Watertown marked
What you get

Big-agency capability. Small-business focus.

We pick up the phone.
Real people. Real answers. No ticket system. No portal. No waiting.
We know this market.
Local search behavior, local competitors, local seasons — strategy built for here, not averaged across 50 states.
Your own dedicated team.
Not a shared inbox. One point of contact who knows your business by name.
Revenue, not vanity metrics.
Every service ties back to a number you care about: calls, appointments, foot traffic, sales.
Honest reporting.
Plain-numbers monthly reports. If something isn't working, we tell you — and fix it.
Sized for small business.
Programs built around a Main Street budget — start where you are and grow as it pays off.
How it works

Simple. Honest. Measured.

1
Start with the assessment
A free, honest audit of how your business shows up everywhere customers look — Google, AI assistants, maps, reviews, your website. Yours to keep, whether you hire us or not.
2
Build from the foundation up
Visibility first, content second, paid media last — so every advertising dollar lands on a business customers can actually find, trust, and buy from.
3
Report in plain numbers
Calls, bookings, foot traffic, revenue — every month, in language you don’t need a marketing degree to read. If something isn’t working, we say so and fix it.

Frequently asked questions

Questions people ask about KXLG Digital Works

KXLG Digital Works is a local digital marketing agency based in Watertown. We help small businesses get found online and turn that visibility into revenue — through website design, SEO and AEO, Google Business Profile management, reputation and social media management, email marketing, and targeted digital advertising, all measured in calls, bookings, and sales.

We serve small businesses across Watertown and the wider eastern South Dakota market. If your customers are local, we know your market.

We're local, family-owned, and we answer the phone. One dedicated point of contact knows your business by name, every program is built from the foundation up — visibility first, then content, then paid media — and we report results in plain numbers: calls, appointments, foot traffic, and revenue, not vanity metrics.

Programs are sized for small-business budgets — most clients invest a few hundred to a few thousand dollars per month depending on their goals and market. We start every relationship with a free digital assessment, so you know exactly what needs work and what to expect back before you spend a dollar.

A free, no-obligation audit of how your business shows up everywhere customers look — Google, AI assistants, maps, reviews, and your website. You get an honest evaluation, a side-by-side look at competitors, and a prioritized plan to fix what's broken. The findings are yours to keep whether you hire us or not.

Yes. KXLG is a locally owned FM radio station — 99.1 KXLG, Live and Local. That means we can pair your digital campaigns with real local radio reach, a combination no online-only agency can match. Listen live at mykxlg.com →

No. We're a family-owned, locally operated company — not a franchise running a national script. Strategy is built around how customers in this market actually search, shop, and buy.

Call (605) 753-9910 — a real person answers during business hours — or request the free digital assessment online. We'll audit your online presence, walk you through the findings in plain language, and recommend where the first dollar should go.

Live and Local

Who is KXLG? It’s simple.

KXLG is a locally owned, ma-and-pa, stand-alone FM radio station (small but mighty) made up of a team of individuals who strive to give our listeners and advertisers the best experience possible—both on air and in business.

We are community! We are KXLG: Live and Local.

Our mission statement says it BEST!

KXLG’s Mission

To be an admired and involved part of our communities, while providing important information and entertainment in an upbeat, honest, and friendly manner that maximizes the success of our advertisers.

Core Values: Honesty, Integrity, Expertise, and Attitude.

KXLG 99.1 — Live and Local
Tune in to 99.1 KXLG
Live and Local — streaming online now.
Listen live at mykxlg.com →
Our team

Meet the KXLG team.

Melissa Herrboldt
Melissa Herrboldt
General Manager / Owner
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Melissa Herrboldt is the General Manager/Owner at KXLG Radio. Melissa grew up in Webster, SD and graduated from Webster High School. She then furthered her education at Lake Area Technical Institute with a degree in Marketing/Management/Sales. Melissa has been in radio since the start of KXLG Radio in August 2009 with 1 year prior experience in radio. She has lived in Watertown since 2002. Melissa and her husband Jeremy have 2 children Ava and Brody. She enjoys in her free time watching her kid’s activities, family and friends, decorating, flower gardening and going to concerts.

Andy Turbak
Andy Turbak
Sales Marketing Specialist
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Andy has freshly joined the KXLG Team in May of 2022 and was born and raised here in Watertown. He services the following areas: Watertown, Clark, Lake Norden, Poinsett and the Big Stone/Ortonville area. Andy brings a wealth of marketing and design knowledge. He can create, market, and organize campaigns to best fit everyone’s needs. In his free time, you can find him out fishing, hunting, playing golf, or spending time with his wife (Abby) and their kids (Atwood, Olivian, & Addox).

Ben Dylla
Ben Dylla
Sales Marketing Specialist
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Born and raised in Watertown, Ben graduated from Watertown High School in 2007 before pursuing his Bachelor of Science degree in teaching at Minnesota State University Moorhead, completing it in 2011. Since joining KXLG in November 2023, he covers areas including Watertown, Clear Lake, Gary, Waverly, and South Shore. With a laid-back and easy-going personality, he finds joy in watching sports, playing golf, indulging in movies and TV shows, and occasionally playing video games.

Nicole Kraus
Nicole Kraus
Promotions Director / Marketing Specialist
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Nicole graduated from Canby (MN) High School before earning degrees from South Dakota State University, Trek University, and Guinness University. She joined the KXLG team in the summer of 2024 as the Promotions Director and Marketing Specialist. In her free time, Nicole enjoys being outside, spending time on the water, cheering for the Packers, attending concerts, and being with family and friends. She is excited to be a part of this radio family.

Tim Williams
Tim Williams
On-Air Host
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Tim Williams is a local nerdy dad, and you can hear him on KXLG every weekday afternoon! A Watertown native, Tim lived on both coasts for ten years while making a sketch comedy show for television. He moved back home in 2012 and became KXLG’s “Weekend Warrior” before going full time in 2022. Tim was always “the weird one” at other jobs, but at KXLG he’s kind of normal! He loves that! Thank you for reading this.

Let’s talk

Ready to grow your business?

Start with a free digital assessment — see exactly where new customers are slipping away, and what it would take to win them.

Get my free assessment
Or call (605) 753-9910 — we answer.